Audience

My Target Audience...

For every music video you have to consider a target audience. Since i am focusing on the theme of Pop music, I have a very wide range of target audience. One of the reasons we chose the theme was because of the fact it is a very popular music genre, also, we thought a lot about who we would want as our target audience and who we are able to relate to, people our age! We have decided to focus on people our age as our audience as it will be a lot easier, we understand they way people our age think, what they are expecting from a pop music video and also the fashion and locations they are into.
The actors in our video are going to be wearing fashionable and brightly coloured clothes to attract attention to teenagers everywhere. By creating an up beat, fun and colourful video we are able to attract attention a lot easier.

The target audience we are aiming for is catagory D and E, young students and casual workers.

A | Top management, bankers, lawyers, doctors and other professionals.
B | Middle management, teachers, many 'creatives' eg: graphic designers.
C1 | Office supervisors, junior managers, nurses, specialists, clerical staff etc.
C2 | Skilled people workers, tradespersons, (white collar).
D | semi skilled and unskilled manual workers (blue collar).
E | Unemployed, students, pensioners, casual workers.

However, there are a number of things you need to consider about the audiences impression on the video, and what is vital to think about before starting to shoot your video.

Audience engagement | How your audience interacts with the product.
Audience expectations | Idea they bring to us, pop song - they want to see pop, following conventions?
Audience foreknowledge | Define information the audience brings.
Audience identification | Audience feels themselves connected to video relates to them.
Audience placement | Strategies used to target audience and make them feel it is for them.
Audience research | Show video to focus group before it is finished, then change the version depending on what they say.

All of the aspects shown above are essential to consider when planning your video, I am going to research each of these before I begin shooting, and make a note of all of the things that need to be included before hand, making sure I have the best chance of impressing and attracting my audience.