I feel like i have progressed a lot through the production of my music video and coursework through learning and understanding new techniques that i haven't used bfore. I have learnt a lot about the different forms and conventions of media this year and have utilised them in order to create my coursework pieces. I have used conventions through my analysis of many other music videos, by doing this setting myself a target to challenge them along the way; there are a number of techniques i used which i thought was compulsary in my music video which were aspects such as lighting, location, mise en scene, and character building. These put together created a typical pop music video of which i was able to research, plan and and gain a clear understanding of each element included in the video. The use of intertextuality in our music video helped it to become a 'reality' helping the audience relate to it, rather than just something to watch; an example of a music video including lots of intertextuality and postmodernism which is inspiring, is Lady Gaga and Beyonce's video 'Telephone'...
There is a number of things we have challenged and developed in our video, including the lighting and also the various camera shots. These two aspects are important to the videos outcome, as are both used in order to create a sense of mood and feeling withing the characters featured in the video, acting almost as a relationship between character and the audience. The different camera shots helped us gain a further understand of the characters situation, whether it be a close up or long shot we were able to discuss, and choose one that suits the situation most. Taking each shot from a number of different angles whilst filming allowed this option.
Our video would only attract pop music lovers as we have stereotypically chosen a pop, teenage image and an image of our actors to suit this view.
A final way in which i have challenged and developed real media conventions was through the use of our theory work. Propp's theory featuring 'structuralism' was incorperated in our video, it comes from the directors use of culture in the video and how they themselves portray this in their own way. I feel we have applied this in our own video through much research, planning and techniques.
We created a video that was effective yet had a storyline that made sense also, which would inevitably attract our target audience. Like many other videos, there is huge competition involving audience's and popularity, therefore as a group we tried to create something that will be a success to people we understand the most, our age group!
2. How effective is the combination of your main product and ancillary texts?
We used a number of techniques in order to create a link between each of our products, one important one being that the title is the same on each individual product, using preferably the same font to also create a similarity between them, allowing the audience to understand they work together to advertise the campaign im producing. I feel that the combination of all 3 of my products is effective and co operates nicely, as each of the pieces stick within our genre through the use of these techniques we followed. These attracting our target audience interesting them with our chosen image, font, and style. By using the same font and style throughout becomes recognisable to the audeince representing the albumns signature image, therefore when going out to purchase the cd they understand the link. We created a digipak CD cover, including the insert and back, and a magazine advertisement to promote this.
( Here is an examply of an Oasis Digipak)Here are a few cd covers that i looked at whilst planning how to create my own; firstly i looked at Katy Perry's, as she is the artist we are using. This cd cover i liked because it is individual and different, i chose it because it reflects personality and attracts attention particularly to teenagers and the target audience. The cd cover is fun and looks as if it hasn't been taken too seriously, which adds character i feel interesting the public more. The second cd cover is Lady GaGa, again i chose this cd to research as it immediately attracts attention, being colourful and different; the cover represents her personality and is appealing to the audeince simply because she is the front cover, her persona alone attracting the public. Finally the third one is one of Pinks' cd covers, i liked this one because it is fun and different. The title 'Funhouse' links to the image portrayed on the cover, reflecting a implicit circus theme and showing Pink herself with her leg extended looking like she is having fun. This image refelcts the sense of fun, personality and colour, being interesting for me to grasp ideas from. Each of these images inspired me to create my own frontcover, however each of these focus mainly on the artist themselves, devoting the front cover to them. I decided after researching these that i can still add a sense of fun to my cd cover without it being the same as the majority of front covers such as those shown below, resulting in deciding not to feature the artist on the front cover.
The image used for our digipack was a photograph of a hand gesturing the 'peace' sign, using some of the features on photoshop we were able to add detail to the page using colour and a background of lots of blurred lights, aiming for the 'Vegas' effect. The Cd cover also includes another photograph of her in the inset, we used this as it sells to the audience, who in particular are 'Katy Perry' fans, as posing to be her would attract fans immediately to the Cd cover, initially allowing them to read on further and discover all information about the song itself. We included dates of possible tours she would be performing and also some quotes from the song and also awards that have been won by her. This adding fun to the insert attracting attention to it.
The magazine advert we also produced i feel would do well to attract attention to the audience and thought about what would work best, using the ideas i found from analysing a number of them earlier. The image on the front is again of Ricole, her stage name not Katy Perry but Carmen Veronica; she is sitting down, originally against a wall, holding up a lighter. I liked this look as it is edgy and represents our genre effectively. The image fo her immediately attracts attention, next to the font ( matching the other products) and then to the information on the poster, which also is a matching colour scheme. I feel that my main product and ancillary texts work together to combine a clear understanding and attraction to my products as a whole, I have kept within the genre and used my products to portray this as best as i could.
Overall i am very pleased with the outcome of all three of my products and feel they do well to compliment eachother in their own individual way.
3. What have you learned from your audiences' feedback?
I have learnt a lot from my audiences feedback, from them analysing my video and telling me what they like and dont like about it gave me the chance to assess my video and understand their point. Most of their answers were regarded the storyboard of the video itself. As Jess and I had already chosen to create a pop video, as this is what we agreeed on and the music that the majority of our friends enjoy listening to, we decided to settle on it and begin planning our video step by step. I paid attention to one of the questions i had asked in particular, concerning whether or not my storyboard was accurate and was easily understood within my video. My feedback on it was a mixed view, explaining that part of my storyline was misunderstood and could be looked at. This i benefitted from as once i had another look at my storyboard i was able to change it slightly, correcting it. This was due to the use of intertextuality in my video, Todorov's theory of equilibrium-disequilibrium-equilibrium, reflecting the continuous happy, sad, happy theme within my music video. I looked over the feedback again and again and tried to add or take away anything my target audience disliked, or thought i could improve on, which only came to benefit it and improve my video further. My audience gave me some really positive feedback, however I am also glad that they gave me back some bad feedback as i then had something to improve on and aim for. I feel like i have attracted the correct audience and am very pleased that they have shown a great interest in each product we have created, expressing their enthusiasm with each piece of our work.
4. How did you use media technologies in the construction and research planning and evaluation stages?
There are a number of media technologies i used within the process of creating my music video, cd cover and magazine advert, I think i used each of these effectively and to my benefit. The first thing i used would be the programme Adobe premier pro. I have spoken already how i thought using this was above, however i thought it was a fairly straight forward programme to work, yet we did experience a couple of problems along the way. We tried to stay after school everyday in order to use this programme, and not only continue with our video but practice using the programme, this way it becoming easier everytime we use it. The programme was excellent, after working out how to attatch the song, video etc it soon all fit together and started to look professional! Another programme i used was Photoshop, this we had already had experience with during AS level, as we created a magazine front cover, double page spread and a contents page, we were more familiar with this programme, making it easier to use and quicker also. We created our magazine poster and cd cover using this, allowing us to play around with the photographs, font, background and information using the programme. I particularly like the programme because it allows you to correct any blemishes or uneven skin tone on the photograph you are using, giving it an 'airbrush' effect like they do in professional photoshoots. However, my coursework wouldn't of been completed without the use of internet; This not only helped me with my technologies such as the programmes i used, but the construction and the planning of my work. Through the internet of course we were able to use our blogs, which we have recorded all of our coursework on, including planning and evaluation. However, without the use of youtube and scribd, our blog would not have been any good, as a lot of the analysis and evalutation of different videos and theory are from videos on youtube. Which we had to put onto our blogs, scribd also allowed us to use and import pictures onto our blogs, which is just as important also.
The obvious media technologies i used to actually create my three products was a video camera, a camera, a flashlight, and an music speaker. The video camera we recorded everything we could to get lots of footage, we also needed the flashlight as it was dark to give us more light when shooting. I brought an ipod speaker with the song on it so it would be easier for us and our character to mime to the words, therefore later simply leaving us with matching it up. The camera we used to take our photograohs for the cd and magazine covers, these i have shown already on my blog.
For my research planning, i used mainly research from youtube, looking up lots of different videos that were like the one we were creating, the same music genre, code of clothing, etc. I did this to get a rough idea of what was already out there, in order to challenge this later on in my own work.
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