Magazine Adverts

Above are a number of Magazine adverts for different products projected bythe media. I have looked at these as i tried to find a cd cover one but couldnt, therefore i continued to research ones for different products and look at the way in which they were presented in the magazine; looking at the page layout, fonts, and how the product itself is portrayed to the reader.

Each of the three adverts are different from one another, the loreal one focusing mainly on a close up of her face, the second featuring the series Ugly Betty more focused on the product itself and including quite a busy background also, and the third, focused on the actor in the film The Tudors, showing him sitting on the throne in a medium shot, with the product underneath.

I found it easier to think of ideas for my own final magazine advert that i will produce for my coursework through looking at these, as i have noticed there are lots of adverts all layd out differently on the page, attracting focus to their products.

I focused a lot on the different colours one ach advert, they way that they contrast from one another to create a bold and eye catching ad, and the way they also match to create an attractive colour scheme. Each advert attracts it's target audience individually and in a different way, the Loreal advert attracts attention through her face, she is close up to the camera and she is attractive therefore easy to look at, she is touching her hair suggesting the new hair dye is what she is advertising, the fact that she is famous also attracts attention and persuades the public to buy the product.

The Ugly Betty advert, is viewd in a different way, the page is full of colour and is busy, not being as dominent than the loreal advert, however eye catching still. As it is a christmas ad the colour scheme is white and red in particular, with orange pugs. THe picture of the dvd is in the middle of the page and the headign above says: ' Wishing you a very UGLY christmas' the use of the word ugly promotes the dvd; along with this the date of when it is released is in bold writing underneath.

The Tudors magazine advert immediately gives off the impression of being very dark and mysterious, the way he is sitting on the throne in the middle of the page, being centre of attention creates quite an eery look. The colours are golden and white, keeping it simple but effective, his facial expression attracts the audience as he is looking at them. The actual dvd is placed underneath him, with The Tudors in big bold font next to it. Here it is not the dvd cover that is catching the audiences eye, similar to the loreal advert it is the actor, allowing the reader to spot him and as he is also famous, the target audience will then read on further.

Through this researc i have developed a further understanding of what i need to include to attract my audience to the product i am selling, using different techniques to catch their eye.