Our finished music video...

Posted here is our final and finished music video to Katy Perry's 'Waking up in Vegas'. We created the video as best as we could following the guidelines we set our self, such as including mise en scene, considering the audiences feedback, questionnaires and results.
The storyline of the video simply revolves around the two main characters, played by Ricole and Rosco. On a trip to Vegas they discover there winnings from a cash point, and become rich, automatically having the time of their life in Vegas, however, they soon lose it. we have tried to show this within the video, through using different techniques and effects with the video; for example when they win it, money pours out of a cash machine, and when they lose it, we have reversed this clip illustrating their loss of money.
The video begins with a pan shot of the cash machine, immediately attracting the viewer and giving them a clue as to what the video would revolve around. Then a close up of the artists face, again in order to quickly attract the audience. We made Ricole mime, as from looking and examining recent videos most artists mime to the song throughout, giving the audience a performance.
The shot changes as the beat changes to a medium shot of her in the bed looking left and right; not only does this match the beat it also becomes aware to the viewer that she has just realised where she is, confused and hungover, this represents what happened the night before.
As the lyrics say 'we need a taxi', we added a flash, as this represents a flashback of the night before. We now see the couple arguing, we did this in order to give an example of a typical couple, on a night out after a few drinks. This we believe relating to our target audience, teenagers.
The shot again changes to Ricole miming, then again relating to the lyrics ' spare me your freaking dirty looks' showing her rudely basing past two members of the public. We have done clips a number of times where they relate to the lyrics to make it seem more interesting and give the song a general meaning.
The clip changes again this time showing the cash machine and money pouring out of it, this is when they win. A number of different shots follow, matching the beat, showing different clips of money and representing their winnings. The fact Ricole throws the money on the bed, and is shown burning it emphasises the amount of money they have won, expressing it's loss of importance now as there is more than enough of it. We also showed clips of playing cards, simply in order to relate to the theme of Vegas, and a casino.
The chorus arrives, and we have reversed the shot of the boys in order to add a sense of fun to the shot. There are a number of clips following this, all by the fountain. We chose this as our location as it is different, a busy scene, and not many videos have included it. We also thought that it would be amusing to have this, showing the four of them drunk, and celebrating their winnings on a night out. We added a number of shots here, as we were aiming to get as many different angles in as we could, keeping the audience interested and wondering what is coming next. We ended the chorus with a photograph being taken of the four of them, the flash represents the flash back to the next morning, we are now where we started, in the hotel room.
This next part of the song relates to the lyrics, again she is miming, wondering why she is wearing ' your class ring' again refering to the fact that they are unaware of what happened the night before. This continues, however again flashes back to the night before, keeping the storyline.
We now see the couple as he has just proposed to her, however they are very happy; this explains why she was confused in the morning, slowly unravelling the storyline. Following the lyrics again, this clip then revolves into the next chorus. It is at the same location of the fountain. We thought it would be a good idea if they were trying to take a photograph, we then used this later and added the triple to the beat of the flash, coin, and it dropping into the fountain; this is were it all begins to go wrong. Immediately after the coin was dropped into the fountain, we decided to add a sense of humour to the video and we see Ricole getting her foot stuck in the drain, a slapstick way of portraying the storyline.
After seeing them argue the song begins to slow down, and the beat stops; we then slowed down the pace of the video in order to match this effect, making Ricole sing close up, in slow motion. The transition used from the upbeat and lively music to the now slow and staedy music is effective, then showing a medium shot of the couple, in her attempt to 'make up'.
After the word 'me' we have included a number of very short shots, from earlier in the video when the couple were happy, laughing and having a good time. This i believe adding something interesting and effective to the storyline, showing the transaction between before and now in the present. By doing this we were able to also make the clip much more active, as the slow singing lasts for roughly 20 seconds, which in a music video is a very long time to have just one shot.
As the beat drops again, we continue to see the couple arguing, again including lively and active shots.
At the beginning of the video, we see money pouring out of a cash machine, representing their winnings resulting in the video turning happy and exciting, here we have done the opposite, again explaining their situation this time from their loss of money, after spending it all! We used the effects on the programme to reverse and slow down the money pouring out of the cash machine; also the playing cards we showed fanning earlier have reversed, emphasising their loss.
A number of quite short shots follow, in order to keep the audience interested and wanting to see what happens, this portraying Ricoles night after leaving her boyfriend.
Towards the end of the song we decided to create a mirrored effect of the couple, showing their frustration and emotions ater the argument they had. We thought this would be a good idea, and something different that not many videos have, impressing the audience and also reflecting the couples emotions thinking the same thing. By doing this we were also able to fit as many different shots and camera angles in, adding variety.
At the end of the video, as the musci slows down, we see the couple accidently bump into eachother. Rosco lifts the camera reflecting the good times they had during the night, and they both smile. This adds a cheesy yet happy and fairytale like effect, supporting the 'happily ever after'.
The couple begin to walk off, showing a clip of the four off them walking away together, happily, reflecting back to the beginning of the video, the effact we were aiming for. The last shot of the video is a close up after a fade out transition, of Ricoles face, in the same location as ealier, in the hotel room. This lastly emphasised the fact that the whole video represented her flashback from the night before. This is effective i feel and a good way to end the video.