After we had finished our music video, we were very much focused on completing the cd album cover and the digi pack. It was particularly important that we aimed to create and focus on a synergistic campaign; all relating to one another in a certain way promoting the advertisement clearly and effectively.
Underneath is a preview of our digi pack which we created in order to promote the song and the artist...
Here is our finished digi pack product. We did not want it to be too crowded as we aimed for it to be rather simple, yet effective - allowing the importance of the main two aspects, the song itself and the artist, to be the main product of advertisement, and not to confuse our audience. The back of the cd cover is simply plain white and features the songs included on the album in black font, designed in a cirlce shape. This i believe adds something fun to the page without it being colourful and busy. We have included a barcode and coopywrite details to produce it as a real cd cover, making it as lifelike as possible. The front of the cd cover shows an image of our artists fingers showing the 'peace' sign. We also thought this was a gd idea as it represents the 'V' in Vegas, adding a twaist to the front cover. We didn't originally settle for the front cover to be like this one, and had researched front covers with the artist themselves featured on it, focusing on close ups of the artist, as from what my reesearch has shown, this is what most cd covers look like. However, after thinking about a number of different ways in which we could improve the front cover, we came up with this idea. The background is blurred and has lots of bright lights, also we though was good for emphasising the theme of 'Vegas'. We decided to focus more on a colour scheme of black and orange, looking stylish yet bright and bold. Her fingers on the front cover are an orange cover, and have had effects on them in order to create an interesting and abstract look to the cover, which is certain to grab attention. We decided to have the font in white underneath saying 'Carmen Veronica' the artist and 'Waking up in Vegas' the song name, to attract attention but not take it away from the main cover. The inside of the cover shows a photograph of the artist, we thought this relevant for the audience, again we have kept the white writing in the same font as the other pages, and have included a number of specific details on the page, showing tour dates and the locations. Included is a quite from the song, which we thought would look good and attract attention to the viewer, we had looked at some of the insides of cd covers and most of them included either pictures or the lyrics, we thought we would combine the two of them, this time adding a bit of busy colours going on in the page, as it will be inside the cover. Keeping the same colour scheme of black and orange also, complimenting the white font we are positive the cd cover will attract attention as it is very bold. I am positive that the way in which we have created the three individual pages of the cd cover, mean they compliment eachother and keep the theme of the synergistic campaign.
Magazine advertisement
Above is our final magazine advertisement product, i have shown the stages in which we created this piece of work and made it clear what we did first and how we developed it, improving it further. We began with a plain and simple sheet, with the photograph of Ricole in the centre and her artist name above. Jess and I both agreed that we nliked this photograph the most, i think the pose she is doing by sitting down is different from most posters you see, when the artist is standing. It adds character, and the fact that she is holding a lighter adds a sense of fun and also the impression of an outgoing, crazy and adventurous girl. The fact that she is looking up directly into the camera, gives a seductive look and attracts attention to the poster, through the audience's veiw, she is looking right at them; this being an effective advertising technique. Next we added the front cover of the album, the main aspect fo the poster, and a couple of pugs, which we would fill with information about the product. As the stages develop you will see that we have added more and more information within the pugs on the page; again we needed to stick mostly to the same font as the cd album and also the same colour scheme, this time adding grey into the colour also. We wanted it to be quite matchy, following the same theme as the other products advertising the video, this allowing it to be easier for the audience to undertsand each product comes from the same source. Whilst adding more pugs either side of her, we still aimed to keep Ricole and the product the main aspect of the poster, like many of the other magazine advertisements that i researched earlier (shown on my blog) they all show a famous person advertising the product, which allows the persons target audience to automatically become curious of what the product is. We also included a quote in order to advertise the product further, as we found out many advertising campaigns do so. We tried to make our magazine as full with information about the product as possible, in order to grab attention and catch the audiences eye, persuading them to buy the cd.
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